Pamela Raskin
VP of Marketing and Development
Pamela joins us from New York City where she most recently was a member of the executive team at HR Management Group focusing on the growth and development of Hook & Reel Cajun Seafood & Bar brand, including redefining and shaping the identity, visuals, collateral and communications. She spearheaded the liquor/beer/wine program and built promotional and limited time menu offers. Additionally, Pamela created a new fast-casual concept, Snap Back, as sister brand to Hook & Reel, and oversaw the rebranding and development of marketing for KPot Hot Pot & Korean BBQ.
Prior to that Pamela was the VP of marketing, developing proprietary restaurant concepts for SSP in airports across North America. She also led the efforts to effectively market and brand local, regional and national concepts while building a comprehensive promotions program. Pamela has also worked in corporate food service, first with Restaurant Associates and then with Sodexo as their National Director of Marketing for the Sports & Leisure division.
While Pamela began her career working for architecture firms, she left to study at The Culinary Institute of America in order to strategically pair her project management, design and creativity with her food and restaurant knowledge. Now, she brings her 20+ years of experience to Blau + Associates as the Vice President of Marketing & Development.